CrossFit is an exercise and nutrition program, and if you do not address nutrition, you are essentially rowing with one oar in the water. You cannot out-exercise a bad diet. To reap the full rewards of the CrossFit program, work out regularly and optimize your nutrition.” – CrossFit.com

I’ve had the privilege of helping hundreds of people with their fitness journey and there is a common trend I’ve seen for many as they begin to make progress and aim for higher levels. It looks like this:

  • Someone starts fitness program
  • They implement a few simple and fundamental nutrition strategies, like drinking more water, eating some vegetables and getting a little more protein
  • Rapid early results ensue
  • After several weeks to a few months, results slow down
  • Client either ramps up training or loses the motivation that came with the early progress

First off, I commend anyone who takes on the challenge of making a lifestyle change including working out or nutrition. Our mission at Hybrid Farm is to grow stronger people by helping them discover, achieve and live life to their potential through fitness and nutrition coaching. Without a doubt, getting started is the most important step. But why is it so common for people to fail to make a second step or feel like they have to double down in order to get there?

Coaches often refer to this as “beginner gains” which basically means, when you’re new, anything and everything is going to work. There is a fair amount of research to back this idea up. But at the same time I think there’s something else at play that many people don’t notice. See, when most people started, they ALSO made a few lifestyle and nutrition changes. Basic things like:

  • Eating more vegetables
  • Drinking more water
  • Getting in a little more protein

And those changes make a major impact on factors many people site as the very reason they started the gym:

  • Lose body fat
  • Feel better and have more energy
  • Gain lean muscle mass

But as they progressed their fitness, learning to move better, increasing their volume, loads and intensity in the gym, they failed to match this progress with equal improvements in their knowledge about important lifestyle practices like nutrition.

I would contend that if you want to truly optimize your health and fitness, you would be best served by putting at least as much time and energy, especially during your first several months, into improving your nutrition. That is definitely easier said than done but consider these four reasons why you should consider getting a nutrition coach:


1. You are surrounded with negative influences.

Turn on the TV, drive down the road, turn on social media, heck, go into work. Something or someone is nearly always trying to convince you to eat or drink something that might sabotage your results. And worse yet, they probably have a bunch of “reasons” why you should do it! A nutrition coaching program can provide a consistently POSITIVE source of information and motivation when it comes to making choices about what to eat and how to live a healthier lifestyle.


2. Nutrition can seem confusing. But it doesn’t have to be.

Fad diets abound.

In fact there is documentation of various protocols similar to today’s most popular fads over two-hundred years ago! Worse than the fad diets is probably the fact that they constantly rotate through to keep everyone guessing and feeling like there are no right answers.

At the same time, everyone thinks they are an expert. (I mean, they do eat 3-5 times a day, right?!) If you ask five different people the best way to eat, you’re likely to get five different answers. Be careful who you listen to. While one protocol may have worked for that 23 year old college athlete, it doesn’t mean it’ll work for the 47 year old female entrepreneur, the 35 year old former athlete who now just wants to keep up with his kids, or the person who’s never worked out and needs to lose serious weight to avoid health problems.

There’s no “perfect” diet. But there are PRINCIPLES that stand the test of time and great coaches have learned not only what they are, but how to make sure you are applying them in a way that works for YOU.


3. Accountability – We all need it.

Knowledge might be power. But if it isn’t connected to actions, it may as well be a solar panel in an eclipse.

Having a nutrition coach means someone is actually checking in on your progress in the form of regular follow-ups that might include weigh-ins, body composition analysis on the InBody 570 or reviewing food logs helping you stay aware of your choices.

A coach isn’t going to follow you around and slap the junk food out of your hand (or will they?) but knowing they are going to ask you about how things are going and what is or isn’t working can make a powerful impact on your choices and therefore, results.


4. You are evolving. And so should your nutrition.

Back to those beginner clients we were talking about! Why did those early simple habits work so well for them? Well, partly because they were good basic things that help everyone. But also because they were starting from a worse spot than that. So, just doing a few things BETTER made them get better. But as some people evolved to get stronger, move more efficiently, and be able to put out more energy during a workout, they outgrew these basics. They evolve their fitness, they fail to evolve their lifestyle and nutrition to the same degree. Consider that a nutrition coach is going to help you identify when it’s time to move from one level to the next with your nutrition. Nutrition strategies, like fitness programs need to evolve as YOU evolve to get your next level!


Take action. Are you ready to discover your true potential? Contact us to schedule a FREE consult with one of our coaches who can help get you get started.

Ryan Avery

Ryan Avery

CF-L3, Precision Nutrition L-2, OPEX CCP, USAP-CC